Choosing the Right Signage for Trade Shows

In essence, Promotional Signage is an advertising solution. The goal of a Promotional Signage Company is to help businesses gain exposure and, ultimately, the sale of their products or services. It is not enough just to place an advertisement on the side of a building or other public property. Signs placed on the building or around the property are not enough.

It is no wonder then that businesses are turning to promotional signage to create a lasting impact on potential clients and to gain new customers. Studies have shown that outdoor signage can increase the value of a new customer by as much as 50 percent. Outdoor branding and promotional signage in a sense “sell” the prospect on your product, service or business. It also tells the story about your company to the prospective customer, thus increasing your company’s credibility and brand recognition.

However, the story doesn’t end there. The importance of graphics and visual images in your promotional signage only goes so far. One of the most important components of your message is your signage’s ability to inform potential customers of the services or products that you offer, as well as keep them informed of ongoing promotions, sales and specials. No good business is done without consistent promotion. While the addition of outdoor banners can provide an exceptional return on investment due to the significant increase in customer awareness, effective branding requires more than a simple banner ad. Images that properly convey your message can go a long way to increasing visibility.

There are a number of different options available to ensure that your message is made clear to potential customers. Vehicle wraps and booth displays offer an inexpensive, yet highly visible way to share your message across the grounds of your trade show or convention. A well designed vehicle wrap will increase your overall visibility and will draw potential customers to your booth or displays. At the same time, booth displays are a great way to let potential customers know that your company has something unique to offer. Both vehicle wraps and booth displays are highly visible ways for you to advertise your company.

Yard Signs and Traffic Signs Both of these types of promotional signage are highly visible ways to spread your message across the grounds of your trade show or convention. Yard signs, which are usually attached to an asphalt surface, allow you to promote your company name as well as a unique offering or logo. Yard signs are an excellent, inexpensive way to draw attention to your booth or display. Typically, the sign will be seen for several days before it is removed and discarded. In addition to drawing traffic to your booth or display, a well-designed yard sign or traffic sign can help establish the area of your booth or display, thereby increasing your brand awareness.

As you can see, there are a number of different options when it comes to choosing the right signage for your trade show or convention. Your choice of signage should be determined by the type of event, your audience, your budget and the targeted audience. All of these factors can be easily met with the help of a professional graphic designer who has the experience and skills to create a wide range of effective graphics to meet your specific signage needs.

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