Successful business signs are not the same everywhere. According to Louisiana Digital Printing Company when it comes to designing professional signs which need to be seen, from successful exterior signs which entice you from the moment you set foot on the road, to welcoming office signs that point the way to your next appointment, there’re a science and an art to it all. Here are a few suggestions for making your eye-catchy business signage most effective:
o Visuals. If your sign is too bright or garish, people are less likely to notice it. In terms of making them see, try to find a balance between too much and too little. A common mistake with neon sign owners is using too many colors or even too many shapes and patterns. This distracts the reader away from the sign itself.
o Shape. Does it stand out as being in an unusual shape? Or does it match the image that you want to convey? The shape of a sign is what will ultimately determine whether or not someone will pay attention to it and take time to read it. Avoid circular shapes, squares, and rectangular shapes as they are too ordinary.
o Color. Will people be able to distinguish between the sign and something else on their desk, or will they ignore it? Some businesses prefer to use white and other standard colors, but if you want your sign to stand out you should consider adding a secondary color to make it more noticeable.
o Content. What is the message you are trying to get across? If you’re marketing a product or service, use words like “buy now”, “visit our website” or “order today”. They have proven to be effective against unwanted distractions like noise from passersby or the passing of time. If you are trying to sell a service, try to use as few words as possible, like “service” or “quick”.
Having a successful business sign in your store is not enough to guarantee success, though. You have to use the right signage to make your point. If you want people to stop in your store, talk to your employees, or stop by your booth, be sure to put those words in front of them. Your signage should work to increase your visibility and draw in customers, but it has to be clear, concise, and easy to read. Be sure to talk with a professional to find out what kind of signage is right for you.